A new survey explores Indians and their love for the beach
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Survey methodology
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm. This survey was conducted online from March 11 to April 2, 2014 across North America, Europe, South America and Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels. The study was conducted among 11,165 adults aged 18 years of age and older across 24 countries. Sampling quotas and weighting were used to ensure the sample is representative of each country's population in terms of age and gender. Assuming a probability sample, the margin of error would be +/-0.9 percentage points, 19 times out of 20.
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm. This survey was conducted online from March 11 to April 2, 2014 across North America, Europe, South America and Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels. The study was conducted among 11,165 adults aged 18 years of age and older across 24 countries. Sampling quotas and weighting were used to ensure the sample is representative of each country's population in terms of age and gender. Assuming a probability sample, the margin of error would be +/-0.9 percentage points, 19 times out of 20.
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First Published: Aug 02 2014 | 12:27 AM IST