Praveen Kenneth: Choosing to zig when others zag

From being the youngest CEO of an ad agency at 29 to retiring at 47, Kenneth has always opted to take the unconventional route in advertising

The news came as a surprise to many. But industry insiders say this is vintage Praveen Kenneth, founder-chairman, Law & Kenneth. 

On Friday, Kenneth, 47, announced he was retiring from the agency he'd been associated with for the past 15 years. This comes following the acquisition of his 49 per cent stake in Law & Kenneth by the Maurice-Levy-led Publicis Groupe. This is also the second high-profile exit of an adman from active management following Madhukar Kamath of DDB Mudra Group earlier this year. 

But while Kamath's retirement was understandable given that he was 62 when he called it quits