 "LFC, The Liverpool Football Club")
The Liverpool Football Club late last month revealed a new jersey - and a new crest - for next season, when it will commemorate its 125th anniversary. The new design, which closely resembles the current one, was greeted with what amounted to benign acceptance from the team’s fans. Given the alternative, that was probably a good thing.
In soccer, altering or even the suggestion of altering, heritage-filled insignia is a perilous task. Changing iconic, and often beloved, emblems that are emblazoned on clothes and mugs, painted on city walls and even tattooed on bodies has become an almost certain
In soccer, altering or even the suggestion of altering, heritage-filled insignia is a perilous task. Changing iconic, and often beloved, emblems that are emblazoned on clothes and mugs, painted on city walls and even tattooed on bodies has become an almost certain
