Superfandom
How Our Obsessions are Changing What We Buy and Who We Are
Aaron M Glazer and Zoe Fraade-Blanar
Hachette
318 pages; Rs 499
In April, Carter Wilkerson, a teenager from Nevada, tweeted to Wendy’s, an American fast food chain: “Yo@Wendys how many retweets for a year of free chicken nuggets?” Mr Wilkerson’s tweet was probably in jest, but Wendy’s chose to humour him nonetheless: “18 million.”
Mr Wilkerson’s subsequent tweet, in which he asks Tweeples (short for “Twitter people”) around the globe to help him reach his goal, was retweeted more than 3.4 million times, the highest ever, beating the earlier record
