Vegan meat revolution in fast-food chains: Will it help save the planet?

Helped by huge investments, sophisticated marketing, and a friendly regulatory environment, US companies leaped to the forefront of vegan meat innovation

A few years ago, convincing meat-free “meat” was nothing more than a distant dream for most consumers. Meat substitutes in supermarkets lacked variety and quality. Plant-based burgers were few and far between in major fast food outlets – and meaty they were not.

But realistic alternatives to environmentally damaging meat are now big business – and global fast food chains are finally starting to take notice.

Burger King has announced that after a hugely successful trial, it will roll out its partnership with plant-based meat company Impossible Foods across the