The Baba Ramdev Phenomenon
From Moksha to Market
Kaushik Deka
Rupa
184 pages; Rs 295
Last month, the media reported that a batch of the amla juice produced by Patanjali Ayurved Ltd was tested at the Central Food Lab in Kolkata and had been declared “unfit for consumption”. Patanjali got back saying that the test had followed the Food Safety and Standards Authority of India (FSSAI) standards while its amla juice was a “medicinal product” and thus came under the ambit of the Ministry of AYUSH.
For two years now, the FSSAI has insisted the “Baba” Ramdev-promoted
From Moksha to Market
Kaushik Deka
Rupa
184 pages; Rs 295
Last month, the media reported that a batch of the amla juice produced by Patanjali Ayurved Ltd was tested at the Central Food Lab in Kolkata and had been declared “unfit for consumption”. Patanjali got back saying that the test had followed the Food Safety and Standards Authority of India (FSSAI) standards while its amla juice was a “medicinal product” and thus came under the ambit of the Ministry of AYUSH.
For two years now, the FSSAI has insisted the “Baba” Ramdev-promoted
