Tata Motors announced on Tuesday that it has decided to rename its soon-to-be launched hatchback, Zica, derived from ‘Zippy Car,’ empathising with the hardships being caused by the recent ‘Zika’ virus outbreak across many countries.
The new name for Zica will be announced after a few weeks, ensuring all necessary consumer, branding and regulatory aspects are addressed, said a company press release.
The new car will be showcased publicly for the first time at the Auto Expo 2016, in Greater Noida from February 3 to 9 under the ‘Zica’ label for the duration of the event.
“As a socially responsible company, Tata Motors has decided to re-brand the car,” said a press release. The new car is backed by Tata Motors’ ‘Made of Great’ campaign, with the motto: What drives us from within is what makes us great, said the release. “Tata Motors is committed to doing what is right for its customers; the car, which has been designed for young people, has already received enthusiastic reviews from informed commentators, and the company is determined to place it in the market addressing all relevant needs of the target audience.”
Source : BS Motoring
