A game changer: Apple thinks different with strategically priced iPhone 12

With new models expected to be unveiled at sub-Rs 60,000 range, firm aims to increase market share beyond 2.5 per cent

The upcoming iPhone 12 line-up from Apple may turn out to be a game changer for the firm that is now betting heavily on India for growth. Backed by attractive offers on its newly launched India Online Store and top-selling iPhone 11 and XR devices, the latest move may place it on a firmer base and boost its market share beyond 2.5 per cent in next two years.
 

Scheduled to be unveiled on Tuesday, the new flagship series is now estimated to be starting under Rs 60,000 — lowest for any full-size iPhone launched in recent times. According to sources,