 "Mphasis")
The stock of India’s eighth largest software services company by market capitalisation, Mphasis, was up about 1.8 per cent in trade after it announced the acquisition of US-based firm, Blink Interactive. Mphasis acquired the company, which offers design consultancy services around User Experience (UX) user research based software product design strategy, for $94 million.
The acquisition offers twin benefits for Mphasis. It increases the total addressable market (TAM) in this segment to $24 billion by CY24 and growth rates in the upstream user research, strategy and design are at 25-30 per cent which is 4-5 times the overall IT services
