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ACs to cost more in April as input costs increase: Blue Star

Price hike to dampen sales across market, consumers may opt for lower star models

ACs to cost more in April as input costs increase: Blue Star
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Apurva Venkat Bengaluru
Air conditioning equipment manufacturer Blue Star Ltd says air conditioner prices are expected to go up by 5 per cent as the cost of raw materials such as steel and copper have increased.

The price hike would come into play in April and could dampen sales for players across the market.

"The two most important components in the air conditioner are steel and copper. Their prices fell in 2015 but post that there has been a significant increase. Whenever there is a price increase, sales drop. People will now prefer lower star models to higher star ones. Sales will also