After pilot, Coca-Cola set for commercial launch of frozen fruit dessert

After a successful pilot, Coca-Cola has decided to expand its frozen fruit dessert offering in major metros. This is part of the company's strategy to build a portfolio beyond carbonated drinks.

Coca-Cola India president T Krishnakumar said that the company planned to take the offering to the top five metros by this summer. The company has been testing this product in Bengaluru. Similarly, the company is also planning to come out with a few value-added dairy-related products, which are more ready-to-drink beverages, by the second half of 2018.