 "Have Salman, Shah Rukh lost their mojo at box-office?")
Earlier this month, Vimal on-boarded another Bollywood celebrity – after Ajay Devgn and Shah Rukh Khan – as brand ambassador for its cardamom product: Akshay Kumar.
However, Kumar’s ambassadorship was short-lived. His appearance in an ad for a brand associated more with tobacco (pan masala) than elaichi drew flak from fans. A barrage of angry tweets and social media memes followed, with someone even digging out an old video of the actor where he is heard saying he wouldn’t promote tobacco products.
A few also took this as an opportunity to lambast, once again, Amitabh Bachchan’s 2021 endorsement of Kamla Pasand silver-coated
