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Amazon India bulks up on large appliances

May set up more warehouses to accommodate mounting orders

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Amazon India has 12 dedicated fulfillment centres across nine states in order to cater to the spurt in demand for bulky products | Photo: Bloomberg

Karan Choudhury New Delhi
Amazon India is on a war footing to expand its large appliances base that has seen a 400 per cent growth in the past one year. The online marketplace hopes it would be among the top four verticals in the near future. 

Amazon India has already commissioned 12 dedicated fulfillment centres across nine states in order to cater to the spurt in sales of bulky products, which includes air-conditioners, televisions and refrigerators, among others. However, senior executives claim that due to the high demand throughout the year, they are now running out of space.

“When we were setting up the