Amazon trying hard, but still plays second fiddle to Flipkart

Amazon may have to try harder to place itself in the coveted ace position, reports Tech in Asia

Looks like Flipkart’s tantrums over demanding preferential treatment for homegrown start-ups against global players like Amazon are ill-founded.

According to the quarterly Indian E-tailing Leadership Index, Amazon still plays second fiddle to Flipkart, which has been ranked number one for the fourth straight quarter in 2016.

Other gainers

In the three months ending December, however, the biggest gainer in popularity was not Flipkart or Amazon.

It was Paytm. The digital wallet smartly promoted its product riding on the government’s demonetisation move.

While Paytm gained from the phasing out of high-value notes, e-commerce players suffered a setback as a cash crunch