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The marketer of the Amul brand of ice-creams and dairy products might approach the Bombay High Court over rival Hindustan Unilever’s new advertisement, comparing the nutritional value of ice creams and frozen desserts, a source said.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is the manufacturer and marketer of Amul-branded products.
HUL had earlier this week uploaded an advertisement on its Kwality Wall’s YouTube channel, explaining the difference between ice creams and frozen desserts.
The advertisement indicated that frozen desserts were healthier than ice creams owing to the use of skimmed milk and vegetable oil.
A frozen dessert of 100 grammes
