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Apollo Tyres opens first outlet in Lebanon

Branded as 'Apollo Zone', this outlet is located in the Beqaa Governorate of Lebanon, which is the main road connecting Lebanon to Syria

BS Reporter  |  Mumbai 

Apollo Tyres

Apollo Tyres, opened first branded retail outlet in Lebanon. After Dubai and Kuwait, this is the third branded retail outlet of Apollo in the West Asian region.

Branded as Apollo Zone, this outlet is designed to provide customers with an enhanced retail experience and a better feel for the brand and products on display, including passenger car, truck-bus and agriculture tyres.

This Apollo Zone is located in the Beqaa Governorate of Lebanon, which is the main road connecting Lebanon to Syria. The Apollo Zone has been opened in association with Saka Trading Co, one of the Lebanon's oldest wholesalers and retailers of tyres, batteries and car accessories.

The Apollo Zone was inaugurated by Sujay Srivastava, Head, Apollo Tyres, Middle East and the Proprietors of Saka Trading Co, Wassim Abdul Khalek and Nabil Abdul Khalek.

Commenting on the inauguration, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, that the growing passenger vehicle segment of Lebanon, along with the entire West Asian region, has a lot of potential for the company. ' We would like to have a larger mind space with the customers in the 80,000 a month tyre market in Lebanon. The Apollo Zone, that we have opened in Lebanon, will help us increase visibility for the Apollo brand, and will also result in a better and informed buying experience for the consumers," he added.

Apollo Zone follows a modern up-market retail format for selling tyres -- ensuring ample visual appeal, comfort and convenience to customers, and providing an opportunity to learn about the product's applications and performance before making the final purchase.

First Published: Mon, October 05 2015. 14:40 IST