Arvind Lifestyle Brands Ltd., plans to launch Elle fashionwear for women in India. The company, a part of Ahmedabad-based Arvind Ltd, has teamed up with Elle brand, which is related to the world’s largest selling fashion magazine owned by France-based Lagardere Active Group.
"An international brand with French roots, Elle products currently are sold in over 80 countries worldwide. The Elle collection will be launched in India with premium apparel, shoes and bag," the company said in an official statement.
The brand will be launched in Delhi, Bangalore and Chandigarh in April 2012 through Elle boutique stores in malls and high streets and will also retail through Elle shop-in-shops.
“Indian Women today are truly fashion ready. ELLE will bring French Fashion alive for the fashionistas of today," said Kanika Vohra, business head.