Havas Media India has once again been appointed media agency on record for Bloomberg TV India. The account had shifted to Aegis Media's Vizeum India a while back.
The broadcaster's annual media spends are in the range of Rs 7 to 8 crore according to sources close to the channel.
“Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship”, said Sriram Kilambi, President, Bloomberg TV India.
“It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory”, said Anita Nayyar, CEO Havas Media Group, India & South Asia.
