BS Number Wise: Can user experience deliver Voda-Idea from its mess?

While Vi has lagged in spectrum addition and infrastructure augmentation, its 4G data experience has performed well at times

The Forbes magazine describes Kumar Mangalam Birla, one of India's top industrialists, as "Commodities King". In 1995, when he took over the reins of Aditya Birla Group at the age of 28, the group incorporated Idea Cellular, a telecom company that would later be known for its excellent network quality and user experience.

Mobile telephony in India was still at a nascent stage back then. Today, the country’s 1.1 billion wireless subscribers consume nearly 26,000 petabytes of data every quarter (one petabyte equals one million gigabytes). So, Birla’s decision to step down from the board of Vodafone-Idea Limited, an entity