Cannes Lion: The annual Oscars of advertising is here

While the awards are a key aspect of Cannes, there are some interesting sessions too during the week

Widely considered the world’s biggest stage for creativity in advertising, communication design, consumer technology and product innovations over the last few years, the sixty-fourth edition of the Cannes Lions festival hits the French Riviera this week. May the best ideas win the elusive Grand Prix and coveted Gold Lions this year. How many of those will be of Indian origin is a week long wait and watch.
 
The world’s best creative artists, writers, art directors, designers, marketing magicians, communication gurus, film-makers, entertainers and speakers are here from over a 100 countries to find out where the industry is heading