Cleartrip eyes 50% customer acquisition through 'Local'

Cleartrip's losses more than doubled to Rs 64.6 cr from Rs 29 cr in the previous year

Online travel portal Cleartrip is looking to drive half of its new customer acquisition through its ‘Local’ unit over the next three years, as younger customers seeking weekend experiences get converted into travellers.

Cleartrip believes that Local could contribute up to 20 per cent of the company’s overall revenues in the same time, and will help lower the cost of acquiring high-paying travel customers. Over the past eight months, it has seen over 20 per cent customers of Local buy into some sort of travel offering, with over 80 per cent of them being new customers.

“If it (Local) can get to