Coca-Cola enters dairy-based beverages segment

Global beverages giant Coca-Cola today marked its entry in the dairy segment with the launch of a milk-based mango drink.

"We have entered the dairy segment after China and Vietnam," Ricardo Fort Vice-President (Marketing) of Coca-Cola India, said here today.

He said the company does not have any plan to introduce any other milk-based beverage in the near future.

The product, Maaza Milky Delite, had been launched for the first time in Kolkata.

The national roll-out of it would take place after the product's test marketing in Kolkata.

The product would be manufactured at the company's bottling plant at Taratolla.