Data Tracker: Here are global food, drink trends to watch out for in 2018

A report by Mintel draws out some of the big trends

Growing mistrust among consumers is bringing about a behavioral change among food and drink brands. Given the frequency of product recalls and a generational wariness towards large conglomerates, consumers now want to know about where their food comes from and what goes into every glass they pour. A report by Mintel (Global food and drink trends 2018) draws out some of the big trends to watch out for in 2018
 
More consumers want more transparency
 
According to Mintel Global New Products Database (GNPD), natural product claims (which include no additives/preservatives, organic and GMO-free) appeared on 29 per cent