Dentsu’s Global Project team today selected Infosys Edge to deliver a single, unified platform for driving projects and campaigns spanning multiple countries and regions. This comprehensive cloud-based platform will help Dentsu rapidly expand in new markets.
To support marketing activities for a broad range of clients' businesses, it was critical for Dentsu to precisely design and appropriately execute campaigns and projects across countries and regions including Japan. In order to realise this, Dentsu needed to collaborate across its global operations through efficient and effective sharing of domain expertise, knowledge, and know-how, quickly adopt and apply best practices, visualise and standardise business processes and flexibly adhere to local requirements and work environments that vary across countries.
