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Discounted rides and more: Uber pilots loyalty service UberPASS in India

UberPASS will give customers access to discounted rides and highly rated drivers

Uber
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At the moment, Uber’s brand is in tatters. It has weathered a long series of scandals and controversies stemming from its aggressive fight against regulators and competitors. <b>(Photo: Reuters)<b>

Alnoor Peermohamed Bengaluru
San Francisco-based ride-hailing service Uber is piloting a monthly subscription model UberPASS for its service in India as it looks to maintain its customer base at a time when rides are getting more expensive and drivers are quitting the platform.

UberPASS will give customers access to discounted rides, highly rated drivers, waiver of cancellation fees and access to other product features. The service is being piloted in Delhi, Mumbai, Kolkata and Chennai for select users initially, but the company did not reveal the price.

“We are always thinking of new ways to enhance the Uber experience for our riders. UberPASS