DLF Brands to launch DKNY brand in India

Fashion and lifestyle brand retailer DLF Brands will launch the DKNY brand in the Indian market this month.

The company today signed an agreement with Christina Ong’s Club 21 Group, the international licensee for DKNY Jeans, to launch the  product in India.

The first two DKNY Jeans stores will be launched in New Delhi this month at DLF Place, Saket and the DLF Promenade, Vasant Kunj. Both the DKNY and DKNY Jeans brands are owned by Donna Karan International and are sold in India under license.