E-comm market may cross $50 bn in 2018

The e-commerce market in the country is expected to cross $50 billion in value by the end of 2018 from the current level of $38.5 billion. This is due to a growing internet population and increased number online shoppers, according to a recent study.

The digital-commerce market in India has grown steadily from $19.7 billion in 2015 to $13.6 billion in 2014, according to the study.

The increasing mobile and internet penetration, advanced shipping and payment options, discounts, and the push into new international markets by e-businesses are the major drivers behind this unprecedented growth, it said. Banks and other players in the e-commerce ecosystem are providing a secured online platform to pay effortlessly through payment gateways.