eBay opens a Punjab outlet

Although Punjab contributes only 2 per cent of the 2 million registered users with eBay India (India's leading online market place), products manufactured in Punjab like sporting goods, apparel, handicrafts, ethnic wear are getting a global footprint through eBay India.

According to the eBay data, every 20 minutes an item is sold internationally from Punjab. Amritsar and Ludhiana are the top ones for export followed by cities such as Mohali, Jalandhar, Khanna and Chandigarh.

 

So visualising the potential, and in order to increase penetration in tier-II and tier-III cities of Punjab, eBay India is offering a three-month free dedicated eCommerce store to new entrepreneurs from Punjab who sign up in June.

Speaking to Business Standard, eBay India head (global trade) Amarjit Batra said, "There has been a significant increase in sellers from non-metro cities selling globally through eBay India. Sellers from cities such as Shillong, Bakrol, Khanna and Khamria are successfully trading with countries across the world."

According to eBay, Punjab has sold over 7,500 sporting goods and 8,000 pieces of apparel to global buyers.

He said to increase the penetration, eBay presented an opportunity for entrepreneurs in Punjab to set up an eCommerce store and sell products to millions of eBay buyers worldwide. Global trade on eBay India is seeing significant traction with as many as 8,100 entrepreneurial sellers having benefited from this opportunity.

"We are offering a three-month free dedicated eCommerce store to all new entrepreneurs from Punjab who sign up in June 2008," he said.

Products from Punjab like sporting goods (chess boards, cricket bats, balls, gloves and saddles) and apparel (salwar kameez, lehengas and kurtis), handicrafts, and artisan products are in great demand in overseas markets.