Economist extends partnership with digital agency Zirca in India

British media giant the Economist Group has extended its ad sales partnership with media agency Zirca  to cover all Economist group products and services in India.

The current partnership will see Zirca setting up a 12-member squad for the Economist Group in India with the sole task of representating its media products and services to advertisers in the country, Zirca said in a statement.

In a statement, Tim Pinnegar, MD, The Economist Group Asia, said, that the group saw huge potential in India, especially among Indian multinationals looking to build their businesses overseas.

Zirca's earlier partnership with the British group saw it providing ad sales support to the Economist's digital platform - economist.com.

 

The move by the Economist Group, incidentally, to introduce all its media products and services in India comes at a time when foreign media entities are showing greater interest  in the domestic  media sector. In November 2015, the government announced relaxation of  foreign direct investment limit in news channels from 26 per cent to 49 per cent, prompting a flurry of activity this year.