Fujitsu launches smartphone without light touch

Fujitsu has reportedly come up with a new smartphone for older people in order to tap an increasingly tech savvy population.

This is not the first time a company has tried to target older people who are interested in the latest gadgets.

While the large screen buttons make it easy to control the device's functionality, the new Fujitsu smartphone helps elders who lack 'light touch' motor skills to properly operate modern smartphones, News 24 reported.

The company hopes that the addition of positive feedback from the touch enabled device will be a hit with older consumers.