In a bid to revive its home textiles business, GHCL is launching innovative made-ups such as performance sheets and Celliant sheets. The various innovative products offer benefits such as wrinkle free properties, medical properties that supplies energy back to body when asleep and properties that make sheets softer after each wash.
"We recently introduced innovated products such as reversible sheets & performance sheets and have seen very strong customer demand in such sheets. One of our innovation has created a unique position in market place and we have about 5 per cent of sales only these product. With the health and fitness awareness getting stronger, we feel that future would see demand for such products growing at a much higher rate than commodity sheets," said a senior official in the company on condition of anonymity.
Among the various types of performance sheets that the company is launching include the likes of reversible sheet with different colours and prints that consumers can use from both sides; sheets that are free from skin cancer causing formaldehyde as well as sheets under the brand name of Celliant that contain mineral particles embedded to the core of the fibers which recycles body energy by storing heat coming out of human body and supplying this energy back to body which helps in recovering process while you sleep.
What's more, according to the official, currently the Celliant sheet product is being tested for USDA approval.
"All our innovations are driven towards retail consumers, shoppers in brick and mortar stores and online i.e. e-commerce websites are our targets. Easy sheet and Celliant sheets are being introduced in hospitality and health care industry too," the official further stated.
The other innovative products include Micro Twill, made out of 100 per cent cotton, that get softer wash after wash without loosing physical properties of fabric as well as Easy Sheet & Perfect Fit Sheets that reduce duration of the bed making process.
Currently, about 5 per cent is GHCL's current production on these sheets. However, the company is set to gradually expand production of these performance sheets over a period time.
"We can produce about eight million sheet sets a year. Entire capacity is vertically integrated from yarn to made up," the official added.
Having committed substantial resources in the R&D of its business, GHCL has been focused in creating back-end processes stronger and making manufacturing facilities better.
