Business Standard

Hero MotoCorp, Bajaj Auto offer steep discounts to push key segment sales

Move reflects sustained pain in world's largest two-wheeler market, as it covers two segments accounting for 75% of its size and comes despite spike in input costs

two-wheeler, two wheeler, automobile
Premium

Honda Motorcycle and Scooter India (HMSI), the second largest two-wheeler maker does not have any consumer offer, company’s top official said.

Shally Seth Mohile Mumbai
A stockpile of unsold inventory and weak demand have prompted two-wheeler makers including Hero MotoCorp and Bajaj Auto to offer steep discounts on their entry and executive models. This comes as a contrast to the January price hike meant to offset a sharp increase in input costs. 

The trend reflects that the pain is far from over for the world’s largest two-wheeler market. Together, the two segments (entry and executive) account for 75 per cent volumes, said dealers. To some extent, the discount further dilutes the growth in February sales numbers reported by companies. The growth had anyway come on

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 03 2021 | 7:57 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com