Hero MotoCorp, Bajaj Auto offer steep discounts to push key segment sales

Move reflects sustained pain in world's largest two-wheeler market, as it covers two segments accounting for 75% of its size and comes despite spike in input costs

A stockpile of unsold inventory and weak demand have prompted two-wheeler makers including Hero MotoCorp and Bajaj Auto to offer steep discounts on their entry and executive models. This comes as a contrast to the January price hike meant to offset a sharp increase in input costs. 

The trend reflects that the pain is far from over for the world’s largest two-wheeler market. Together, the two segments (entry and executive) account for 75 per cent volumes, said dealers. To some extent, the discount further dilutes the growth in February sales numbers reported by companies. The growth had anyway come on