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Hershey to raise India presence

US chocolate major to introduce some of its global brands, beside looking at more manufacturing facilities here

Hershey
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Viveat Susan Pinto Mumbai
The Hershey Company, fourth-largest confectioner maker in the world, is stepping up its India presence. The $7.4-billion (Rs 48,000-crore) entity has been here for nine years, four of which were with Godrej Group in a joint venture (JV). It would, the Pennsylvania-headquartered company said, introduce some of its global brands here, besides increasing its manufacturing base.

It has five big brands in its portfolio, beside the flagship Hershey’s — Kisses, Reese’s, Jolly Rancher and Ice Breakers. Of these, Hershey’s syrups, spreads and milkshakes, as well as Jolly Rancher lollypops, are already in India.

Praveen Jakate, chairman and managing director of