 "alcohol, wine, liquor")
The domestic alcohol beverage (alcobev) industry is among the hardest hit as
outdoor sales have been impacted due to restricted movement and lockdowns driven by the pandemic.
The ready-to-drink market has taken the second worst hit, followed by beer, which saw a 39 per cent decline in consumption in 2020, compared to 2019, according to the latest available data. Cider consumption halved in 2020 compared to 2019.
Although there was some improvement seen in 2021, sales are still lower than 2019 levels, say industry players.
While the industry is plagued with lower sales due to reduced consumption, it also faces the issue of surge
