IAA sets up awards for Indian media professionals

IAA Leadership awards will recognise professionals across marketing, advertising and media disciplines

The International Advertising Association’s (IAA) India chapter has announced the IAA Leadership Awards to honour individuals in the fields of marketing, advertising and media.

The first award function of the annual even will take place in February next year with Manish Tewari, Minister of State of Information and Broadcasting will be present as the Chief Guest.

The IAA Leadership Awards celebrates the individual’s innovative thinking and performance excellence that lead to success of the product/brand. The Awards also seeks to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand’s success, by having all three functional disciplines honoured simultaneously.

Srinivasan Swamy, President of International Advertising Association said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. These annual awards, over time will be seen as the most coveted recognition an industry practitioner will receive for all his hard work and leadership qualities, that brought about success to the product/brand.” 

It is expected that over 500 senior marketing, advertising and media professionals from all over the country will attend the Awards function.

IAA has appointed A C Nielsen to execute the nomination and voting process. Ernst & Young has been appointed to conduct audit and validate the entire process. The winners will be decided in a two-stage selection process; the first stage will include nominations and shortlisting by marketing, media and advertising professionals; and the second stage will be the final selection of winners by a voting process among the shortlisted nominees, by respective senior industry peers.