Infosys fights to keep the brand off the battlefront

With employees as brand ambassadors, can the company steer its image clear of the present danger?

Much like many of its new-age peers, Infosys, the three-decade old Indian IT services behemoth, resorted to a Facebook video to boost employee morale in the midst of the raging battle between Narayana Murthy and the board. More than reassuring employees, the video is also an attempt to insulate the brand from the messy mud-slinging that has enveloped one of the country’s most respected companies. But can social media outpourings and tough talk by the founders help the brand get the grime off its image?

In the ongoing Infosys saga, the war of words has hit the brand where it hurts