Freshworks founder, others invest Rs 63 mn in intelligent apparel co Turms

Intelligent apparel brand Turms, which manufactures stain repellent and odour resistant clothing via nanotechnology application, has raised Rs 63 million from a group of investors. These investors include Freshworks founder Girish Mathrubootham, former Reliance Retail Lifestyle president Bijou Kurien, Pepperfry founder Ambareesh Murty, OneAssist founder Subrat Pani, and former Flipkart executive Mekin Maheshwari along with angels from LetsVenture & AngelList India.

Other angel investors who participated in the round include co-founder Opentalk Sumit Jain, Apollo Hospitals Group CFO Krishnan Akhileswaran, former CFO - Voonik & Myntra Prabhakar Sunder and Amit Lakhotia, formerly with Tokopedia & Paytm.

The start-up will use these funds to expand its range, hire tech talent, launch experience centres in top cities, and further invest in research and development.

“We believe that the world is moving towards functional and low maintenance apparel that can simplify our daily lives. Turms is committed to pioneering that revolution and habit formation in Indian consumers,” said Rameswar Misra, CEO and co-founder Turms.

Founded in December 2016, Turms apparel does not need to be washed as frequently as normal clothing and requires less water and detergent. The range includes jeans, t-shirts, shirts and track pants for men and t-shirts and leggings for women.

“Young brands like Turms are disrupting the apparel industry and creating a niche market for themselves with their unique offering of intelligent apparel,” said Freshworks founder Mathrubootham.