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Lenovo makes waves in gaming market with flashy rigs, snazzy LED lighting

Revenue from gaming PCs surged 91 percent in the year ended March

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Spencer Soper | Bloomberg
Lenovo’s making inroads in a field not normally associated with the Chinese company: showier gaming computers.

The world’s No. 2 PC maker, long a specialist in workman-like computers, has over the past year touted a Legion line that’s held its own against the hyper-fast liquid-cooled machines offered by Dell Inc.’s Alienware and its ilk. It’s now a $1 billion business, helping Lenovo Group Ltd. grow revenue by the fastest pace in more than two years last quarter. Its shares rose 6.9 percent Friday, their biggest gain in almost two years.

Emboldened, the company intends to plow more resources into gaming