American carmaker Ford, the eighth largest player in domestic car market, will use its partner M&M's retail network strength to reach out to more consumers in smaller cities and towns that are not serviced by the brand. Ford is likely to offer mini small format sales service outlets to M&M dealers to expand its reach.
Ford is said to be getting ready to open at least 25 small format sales service outlets with Mahindra dealers in markets where it does not have a presence. These will require smaller investments due to a smaller size, less number of service bays and lower manpower ...
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