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Maruti Suzuki will launch a premium hatchback Ignis on January 13 as its third product at Nexa, its premium showrooms that now sell S Cross and Baleno. Bookings for the new car, which could be positioned below the Baleno, will begin from January first week on Nexa portal and outlets.
Ignis is being targeted at the urban youth. "The population of millennials has grown over the years in India. They are unique in their approach and consumption pattern. With the Ignis we are targeting them," executive director (Marketing and sales) R S Kalsi said. The car will be available in 1,200 cc petrol and 1,300 cc diesel engine options. It will also offer automatic gearshift option on both fuel options.
Maruti to raise prices by up to 2 per cent
Country's largest car maker plans to increase prices of vehicles by up to 2 per cent from January to pass on the impact of currency fluctuations and raw materials, Kalsi said. Most companies have announced a price increase from next month.
