Meet Shelly, Shell's Siri-like bot to answer queries on vehicle lubricants

Shell is adopting artificial intelligence, data analytics for customised solutions; India is the first market for this platform

What Apple's voice-based user interface, Siri, can do for an iPhone or iPad, oil major Shell's Shelly can do for a vehicle or machine.

Shelly tells customers all they want to know about using lubricants. The bot is one of the ways the global lubricant leader is dealing with its customers, especially in the business-to-business (B2B) segment. The idea is to work out the total cost of ownership for customers.

Earlier this year, Shell developed an artificial intelligence (AI) platform, LubeChat, for the B2B industrial sector. India is the first market for this AI-enabled platform; China will be the next.