Messenger app ShareChat now in Oriya

Oriya-only interface developed using colloquial words and phrases; nine of 10 new users likely to use internet in native language, says report

Leading social media app ShareChat, is now available in Oriya. It is one of the first-of-its-kind regional language social networking platform, focused completely on India with 15 million registered users and available in 10 languages — Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Oriya and Kannada.

A report by KPMG and Google states that nine out of 10 new internet users will be using the internet in their native language. 

The messenger app firm developed an Oriya-only interface, using the locally prevalent words and phrases. All the technical terms in the product have been recreated in Oriya so that a person