Mojostar launches first lifestyle brand Prowl with actor Tiger Shroff

The brand, jointly created and owned by Shroff and Mojostar, will hit retail platforms in June

Mojostar, the agency that specialises in co-created brands announced the launch of its first co-created brand with actor Tiger Shroff – active lifestyle brand called Prowl. The brand has been jointly created and owned by Shroff and Mojostar and will hit retail platforms in June this year. 

Mojostar is the brainchild of Anirban Das Blah, founder of entertainment agency KWAN and Jiggy George, founder, Dream Theatre, a leading licensing company. The company was founded with the vision of creating a house of retail brands co-created with celebrities. Mojostar has earmarked investments of up to $5 million for the launch of