One brand, many faces: Multiple influencers take off

Rather than one endorser, advertisers today are counting on a number of them to tell their story differently

Earlier this year, cricketer Sourav Ganguly joined LinkedIn as an influencer, following peers such as Sachin Tendulkar, who had taken the step last year. Ganguly and Tendulkar though were not the only ones to go down that road. Prime Minister Narendra Modi, industrialists Bill Gates and Richard Branson, Bollywood actor Priyanka Chopra and Canadian PM Justin Trudeau are some names, who are part of the LinkedIn influencers club.

While brands and endorsers have enjoyed a fruitful relationship for most part, a new trend of seeking multiple voices is growing. Instead of one endorser, brands today are opting for many faces to