Paytm comes out with new measures to expand daily average transaction value

Around 10 million transactions are done on the Paytm platform every day

Mobile commerce platform Paytm is eyeing to substantially increase its average transaction value of Rs 500 per day from offline sales in the near-term.

Recently, Paytm has come up with the option whereby users, instead of using their wallets for making payments, can use their credit card on the Paytm platform to complete a transaction. While on one hand, it eliminates the necessity of having wallet balance altogether, on the other hand, credit cards usually offer higher credit limits and are majorly used for transactions exceeding the average transaction size of Paytm. This option was available for online transactions but