Paytm to launch online gaming content on its platform to take on Amazon

The company's online marketplace subsidiary Paytm Mall is expanding its grocery play to take on Amazon as well as Flipkart

Bringing out the big guns to take on Amazon India, the Vijay Shekhar Sharma-led online mobile wallet major Paytm might soon launch video content on its platform, thanks to its new venture with the Alibaba Group-owned AGTech Holdings Limited called Gamepind, a gaming and entertainment platform.

Entertainment has been one of the strong suits of Amazon globally. In India, too, online video content streamed by Amazon India has helped the company gain around 10 million ‘Prime’ members and counting, according to market estimates. Paytm, which has over 300 million customers who use its various financial and payment services, plans to bring