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PepsiCo launches Mirinda Joosy with locally sourced oranges

Mirinda Joosy will be available in Tamil Nadu and is priced at Rs 35 per 500ml bottle

Press Trust of India  |  New Delhi 

PepsiCo, Mirinda Joosy
Chennai: PepsiCo India Senior Vice President Vipul Prakash at the launch of Mirinda Joosy in Chennai on Wednesday. PTI Photo by R Senthil Kumar

India on Wednesday launched Joosy, a fizzy drink containing sourced from

The introduction of Joosy marks another milestone in India's journey of enhancing its sourcing of fruit pulp from India. It contains sourced from Indian farmers, India said in a statement.

The new product is a portfolio expansion of the company's popular fruit flavoured beverage brand Mirinda, which is one of the eight brands with annual sales of Rs 1,000 crore, it added.

"The launch of Joosy is a reiteration of PepsiCo India's commitment to partnering the government's effort of catalysing the carbonated fruit drinks category to benefit by adding 5 per cent natural juice to carbonated beverages," it added.

will be available in Tamil Nadu and is priced at Rs 35 per 500ml bottle, it said.

has partnered with the government for de an eloping citrus ecosystem in the state.

This includes investments in a citrus facility in Nanded, as well as partnering with to improve their productivity through various agri interventions, the statement added.

First Published: Wed, November 29 2017. 17:40 IST