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Producer to rope in top brands for Bahubali-2

Nestle, Britannia among 10-12 partner brands; tie-ups said to be worth Rs 500 cr

Producer to rope in top brands for Bahubali-2
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T E Narasimhan Chennai
The makers of Baahubali 2 plan to cash in on the movie’s popularity by tying up with about a dozen commercial brands for its second instalment, whose production cost is estimated to be Rs 200 crore.
 
While Nestlé’s commercial association with the much-awaited film has already been announced, other names, including Britannia and a mobile phone brand, are expected to be made public in coming weeks.
 
Shobu Yarlagadda, producer of Baahubali 2: The Conclusion, said, as Baahubali has become a brand now, it was decided to capitalise on it, both commercially and socially.
 
Excitement around Baahubali 2