Quick commerce in superfast lane: Decoding the biz of 10-minute deliveries

The concept is rapidly coming of age but it's unclear still whether it's a boom or bubble

Quick commerce, or the business of delivering essentials in time frames of 10 to 20 minutes, has set the start-up world abuzz. The idea has come of age only in the past year-and-a-half as Covid-19 drove up digital adoption. Although a couple of quarters late to the party, Indian start-ups like Flipkart, Ola, Blinkit, BigBasket and Zepto joined the bandwagon in the past few months. Meanwhile, early movers like Swiggy and Dunzo have ramped up their operations in the quick commerce space.
 

“The players doing quick del­i­veries in the US and Europe pla­yed a part in convincing us to ex­periment