Reliance Info Stringing Film, Audio, Video Deals

Company targets FMCGs, consumer electronics firms and marketeers for streaming ads

Reliance Infocomm is tying up with a string of film production houses and music video makers for streaming audio and video trailers on its code division multiple access (CDMA) handsets.

It is also targeting fast moving consumer goods, consumer electronics and other marketeers for streaming advertisements and interactive contests.